anyway, on a more positive note, the trial for the new BODY SCANNER has started up in NEW LOOK. i haven't been to see it as its quite far from where i live, however we do have one of these at the university im studying at. so, this one in new look has been brought in to help find the perfect fit on JEANS. first of all, new look have the worst sizing measurements- every pair of jeans fits totally differently when they really shouldn't. some are way too big, some are way too small- and all claim to be for the same size body.
the BODY SCANNERS are great, especially in terms of tailoring- no more tape measures. men can get their suit measurements done in an instance, and a suit is something that has to fit perfect, especially if a lot of money is being spent on it. so, this body scanner is being trialled out in new look, which i reckon is a great idea as a great number of women i know would love to find the perfect fit for their figure. however, i can't help but think the older customer is more body concious- wanting to know what will suit them, what won't and what is the perfect size for them. so wouldn't the body scanners be more beneficial and maybe be more at use in an older market such as Marks and Spencers?
the routine is, you strip of your clothes down to your underwear, and step into the scanner. the door is shut and your are in there for around a minute. at my uni, the results can be printed off straight away so your body measurements, including bra and hip size, can be found straight away. however, from reading reviews it seems as though new looks body scan results don't get sent to the customer until about two weeks later- not much use to the customer then, when they have left the store and probably won't be back for another month or two.
also, how much do the body scanner staff actually technically know about the measurements etc.? will they be able to tell me my body shape and the perfect jeans for me? it just makes me wonder if technology is really the way forward in terms of fashion. it would be very useful to know your exact measurements, yet it doesn't change the way the retailers are making their clothes- there are only certain and very few retailers you will find that cater to your exact body shape, none of this will change. until we can all afford to be buying victoria beckham style jeans, we are just going to have to stick to the mediocre sizes of ten, twelve, fourteen etc. and leave the body scanning and exact measurements until we can buy jeans in these measurements.great for bra sizing though! i am not dismissing the body scanner nor am i saying i think it is a bad idea- its a great idea! however, there are a lot of flaws in this i reckon can be worked on in order to make this piece of technology the absolute best and make everyone want to have it done. what do you think of the idea, would you want it done? let me know.
x


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